Gannons + Cubicibuc Seminar on IP Protection

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Gannons + Cubicibuc Seminar on IP Protection for new product development
All businesses apply intellectual assets as the foundation of how they add value. Understanding where, how and by whom the value creation is done means that the associated IP can be identified and protected.

While avoiding third party IP is impossible managing your own position to understand where in your value chain the “magic happens” is vital.

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