Protecting your investments in R&D and New Product Development

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Protecting your investments in R&D and New Product Development
Organisations that do not control their IP (generation, capture, management and exploitation) risk investments in R&D and building deliverables that are not commercially attractive. Poor IP management leads to leakage of competitive advantage, real or spurious litigation or loss of product revenues.
It is vital for organisations to review their current IP strategy and IP processes, benchmark themselves against best practice and set an ambition for embedding appropriate best practice IP management and exploitation processes.

Read more: Cubicibuc – Protecting New Product Developments