Category: IP Valuation
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Protecting your investments in R&D and New Product Development
Protecting your investments in R&D and New Product Development Organisations that do not control their IP (generation, capture, management and exploitation) risk investments in R&D and building deliverables that are not commercially attractive. Poor IP management leads to leakage of competitive advantage, real or spurious litigation or loss of product revenues. It is vital for…
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Gannons + Cubicibuc Seminar on IP Protection
Gannons + Cubicibuc Seminar on IP Protection for new product development All businesses apply intellectual assets as the foundation of how they add value. Understanding where, how and by whom the value creation is done means that the associated IP can be identified and protected. While avoiding third party IP is impossible managing your own…