Strategic IP Management
Intellectual Property (IP) is the most important assets that businesses have. IP codifies the expertise, skills and capability of a business; IP identifies the specific applications, technologies and products that the business creates. The ability to identify, manage and exploit IP is therefore a critical skill to acquire especially for technology-rich, product developers.
IP business analysis provides organisation vital intelligence to:
- Share knowledge internally and externally across department and disciplines. In turn this leads to greater productivity, greater innovation and increased motivation
- Maximise the value of your investment in R&D and your IP assets. Make strategic decisions about which Intellectual Assets to protect, which to share and which to avoid
- Manage external relationships and contracts with more confidence. A knowledge of your IP provides leverage when negotiating contracts; a knowledge of your competitors’ IP gives you competitive business intelligence that informs business strategy
- Generate revenue by exploiting the value held in your IP through licensing or sale.
Embedding a robust and value-creating IP management plan