IP ASSURANCE & IP ARTICULATION

We identify four approaches to IP management that are commonly deployed in organisations looking to manage, extend or exploit their IP:

  • IP Audit
  • IP Health-check
  • IP Articulation
  • IP Assurance

IP Audit

Like other forms of audits, an IP Audit seeks to identify what IP assets you have. IP Audits should be performed regularly, and kept ‘live’.

Pile of unstructured IP assets (1)

The results from an IP Audit are typically lists or registers of assets. It is common that certain formally registered assets such as patents and trademarks will be managed separately by external firms, such as patent attorneys. This creates an additional potential problem as these lists are remote from the organisation.

Pile of unstructured IP assets (2)

To be useful, and add value to the business IP asset registers (patent register or trade secret register etc) should not be left as passive lists. Assets must be categorised to provide further insight, such as identifying core, non-core, not-used. If done well an IP Audit can support decision making processes at the operational level.

The results must be used for something, whether that’s identifying gaps in existing portfolios or risks from competitors, or establishing a monetisation programme to sell unused / non-core assets.

However, an IP audit in itself is unlikely to provide strategic business benefits, unless further analysis is performed. Unless you’ve also created a monetisation strategy (e.g. identified non-core sale targets, allowed some to lapse, licensed or sold others), then it’s a passive list.

IP Health-check

IP Health-checks are often performed alongside IP Audits, and focus on the processes and policies that support the organisations IP.

The purpose of the IP Health-check is to ensure these processes and policies are providing value to the business and are fit-for-purpsoe.

Typical IP processes and policies include:

  • Invention disclosure forms / invention capture processes
  • Patent review board processes
  • Employee incentivisation schemes
  • Competitor landscape / competitor monitoring
  • Trade mark monitoring
  • etc …

IP Articulation

Building on the basic IP Audit function, IP Articulation seeks to structure the various lists and registers into a form that aligns to the products, services and technologies of the business to allow better analysis and decision making.

It is not uncommon for businesses to maintain separate, siloed lists for different IP assets.

IP Articulation - Siloed registers

This creates challenges when a business seeks to utilise the IP for reasons such as licensing or sale of individual products, services or technologies. Without a clear understand of the linkages between the IP and the dependences / inter-dependences organisations risk losing value when such events occur.

IP Articulation - Structured Articulation

IP Assurance

IP Assurance is an overarching strategic management process that ensures the IP aligns with the business objectives allowing IP to be presented in the necessary form for the intended purpose, e.g. licensing or sale.

IP Assurance is an on-going process, that is embedded within the organisation and allows for immediate insight to be derived from the widest portfolio of IP assets within the business.

IP Assurance - Business as usual process model

Cubicibuc provides pragmatic support

We believe good IP management allows business to protect its competitive advantage; to generate returns on R&D investment and to secure investment and finance. Modern businesses neglect their IP assets at their risk as poor IP management gives away value and reduces barriers to entry for competitors compromising the organisation’s capabilities.

To manage IP well business must adopt a combination of commercial, legal and technical expertise – but always with a pragmatic focus to actively manage and exploit the IP.

Cubicibuc supports its clients by:

We work with businesses ranging from smaller start-ups to mature multinationals; from early stage invention capture through to exploitation and monetisation of IP assets.

To discuss how Cubicibuc’s expertise can help your organisation manage and exploit IP, please contact us at info@cubicibuc.com