Is innovation missing from IP strategy?
Strategy is the selection of a unique and valuable proposition rooted in the system of activities that is difficult for competitors to imitate, and gives the organisation a “sense of direction”.
Corporate strategy with a generic boiler-plate approach to IP risks missing opportunities, losing sustainability and weakening returns on investment.
Strategic thinking considers the performance of such systems and activities in their entirety. It is a way of thinking that reflects on how all these activities connect and relate to each other in achieving the objectives or mission of the organisation. Organisations must ask not only how its activities work together, but also how they can be aligned, combined or performed differently to deliver a product or service of distinct value to the market.
Looking forward to discussing this and more at the World IP Forum (#WIPF) in New Delhi next week – 14th to 16th November 2018.