Using a partnership agreement to build trust within joint ventures

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Using Partnership Agreements as a framework to build trust within teams involved in joint ventures Companies recognise that they can’t and shouldn’t try to be good at everything. Faced with challenges of escalating costs of R&D and investments in NPD companies increasingly look to externalise activities through partnerships, open innovation […]

Is innovation missing from IP strategy?

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Is innovation missing from IP strategy? Strategy is the selection of a unique and valuable proposition rooted in the system of activities that is difficult for competitors to imitate, and gives the organisation a “sense of direction”. Corporate strategy with a generic boiler-plate approach to IP risks missing opportunities, losing […]