Using Partnership Agreements as a framework to build trust within teams involved in collaborative partnerships Companies recognise that they can’t and shouldn’t try to be good at everything. Faced with challenges of escalating costs of R&D and investments in NPD companies increasingly look to externalise activities through partnerships, open innovation […]
IP Strategy @ World IP Forum in New Delhi World IP Forum took place between the 14th and 16th November 2018 at Hotel Pullman in New Delhi, Aerocity. The theme for the conference was ‘Global Innovation 2020: A Strategic Vision for Economic Growth’, and Cubicibuc’s director, Mr Graham Bell spoke on […]
Is innovation missing from IP strategy? Strategy is the selection of a unique and valuable proposition rooted in the system of activities that is difficult for competitors to imitate, and gives the organisation a “sense of direction”. Corporate strategy with a generic boiler-plate approach to IP risks missing opportunities, losing […]
